2D & 3D DESIGN: SIGNAGE
Greenrock Property Management
Iconic building identifying signs for Greenrock Properties.
The modular signage system is based on two rectilinear parts that allow angling for best sight lines. The dark green metal plinth supports a back-lit box with large numbers. The units have adapted well for primary and secondary signage and to the different locations, pathways, and garden sites.
The signs work well because of the number of full-scale prototypes we made and tested. The first prototypes were made of cardboard, flimsy but effective. The next were more refined but helped the entire team visualize the final signs. We tested locations, sizes, sight lines and legibility.
The design team included Janet Rosenberg Landscape and Kohn Shnier architects, as part of this renovation project for two downtown Toronto sites.