PROMOTION

LCBO

Vendor of Record for the LCBO.

As an official Vendor of Record for the LCBO our work included an extremely wide variety of capabilities and deliverables. Our strategic work encompassed trend analysis, retail studies, colour and typographic studies, writing, art directing of photography and significant project implementation and coordination across a range of print, signage and in-store branding and promotions.

Projects included French and Italian wines, Whiskey promotions, wine buying guides, Christmas packaging, champagne specials, Vintages offerings, Italian wine and food pairings and international beer promotions.