Branding

First Canadian Place

Visual Identity for Canada’s Tallest Skyscraper.

First Canadian Place – the tallest skyscraper in Canada – required a fitting re-launch after a significant $100m + upgrade. The re-skinned building with large infrastructure updates and improvements to the common areas and a new and gleaming glass tile surface on the tower is home to many significant Canadian companies including the Bank of Montreal and Osler, Hoskin and Harcourt.

For Brookfield’s most important commercial property we worked closely with senior management, property managers, marketing and event planning to create a brand strategy, platform and expression. Insights about the competitive nature of the landscape, user needs, and management expertise were all synthesized in a series of collaborative workshops, reports and presentations. Interviews workshops and data analysis were all part of the research. The identity system and schema were presented to the senior client team members and have been very well received. Now the identity has been implemented across all communication channels including print, digital and signage.