SIGNAGE

Oxford Properties

Signage and rebranding for a major architectural renovation.

We renamed and rebranded the Richmond Adelaide Centre in the core of downtown Toronto. Oxford Properties wanted a distinct signage system that would unify the 5 buildings as part of the $350 million architectural renovation.

We identified the architectural legacy of 111 Richmond – designed by early Modernist Peter Dickinson and created the narrative and marketing materials that secured Google as the tenant.