The GTHA is in the process of a major transformation in public transit infrastructure.

Scope of work

  • Research
  • Engagement
  • Strategy
  • System identifier
  • Design principles
  • Wayfinding and signage harmonization


KerrSmith in partnership with Applied Wayfinding recently designed, managed and led a significant wayfinding, information and communication harmonization project for transit in the Greater Toronto and Hamilton Area (GTHA). The GTHA is in the process of a major transformation in public transit infrastructure. The Big Move Regional Transportation plan lays out a long-term vision for the seamless integration of pubic transit for the region.

$16B worth of investment in rapid transit is underway to meet the extraordinary rate of growth and the ambitions to create a more collaborative and confederated transit network for the region.

Essential to the success of the Big Move, is the creation of a coordination strategy to ensure that transit riders in the GTHA can easily understand how the 10 agencies interconnect and how to use the entire regional transit network, while still allowing individual agency brands to coexist.

We have developed region-wide wayfinding planning and design standards, harmonizing the transit information display across the full range of complex architectural and digital wayfinding and signage products in the GTHA.

KerrSmith led the integrated research and strategy process, engaging in desk research, immersive and observational activities to build understanding for the challenges facing the region-wide system. We delivered insights and collaborated with Metrolinx to develop design principles. Our engagement workshops ensured that all stakeholders were considered and included, ultimately creating strategic alignment across all 10 agencies.