BRANDING

Vineyard Road

Truth in Wine.

This upstart importer supplies unique international wines to the French consulate in Boston, as well as Harvard faculties and leading restaurants in Massachusetts and New England. We designed a full brand image and collaborated on events, copywriting and promotions.

Vineyard Road became more conscious of the need for an aligned and consistent message both inside and outside the company. As they grow they have more “touchpoints” of the brand and they all need to speak a similar language. We designed systems, templates and ways of updating messages, events, emails, newsletters, and invitations that are easier and faster for them.

And as more people create those touchpoints, we established some guides so they produce consistent marketing and communications. The exercise helped clarify what it is they do exactly, and who with, and who for. Good branding builds a sense of trust and consistency to build business. Vineyard Road now talks to customers, partners and suppliers with the same voice and message so everybody understands them better. Vineyard Road will continue to raise their profile to compete and win business.

 

The Grapes of Wrath

Their authenticity and sense of humour – as well as their expertise and thorough research – makes them stand out from the competition. Vineyard Road will continually move forward and look alive, fresh, and relevant.