Research, Strategy & Design
Scope of work
- Strategy report
Public Consultation, Engagement, Strategy, Website, Brand & Visual Identity, for the Redevelopment of the St. Lawrence Centre for the Arts
For this public consultation project to re-imagine the St. Lawrence Centre for the Arts in downtown Toronto, we created detailed terms of engagement, a communications plan, website content and design, and digital surveys.
We worked closely with the client at Create TO and the building manager – TO Live – to build a fulsome, detailed and inclusive public consultation plan that reached a wide audience.
A significant part of the first phase of the engagement was the creation of a community survey delivered electronically. We designed the survey to be fair, open minded and accessible. Due to the pandemic, and the necessity for “remote” townhall meetings the website for STLC NEXT became the most important face and touchpoint for this project. The site published the full story, sharing background information, historic photos, a detailed site map, and listed those involved. STLCNEXT.org shares the full terms of engagement, consultation plan, meeting notes and schedule. With the website we designed an identity with logo and graphic styles to help brand and communicate the project.
A stakeholder working group was formed to represent the 3 major communities involved in the consultation and terms of membership and roles and responsibilities were outlined in the Terms document. We facilitated 4 remote townhall meetings.
We reported after each meeting, circled back regularly to the core project team and wrote final summaries for the City of Toronto Council. This project is under high public scrutiny and must engage with arts groups, marginalized communities, the neighbourhood citizens group as well as the local business group and City of Toronto internal stakeholders.