Solutions

Transformative - AGO

$280M

We delivered a focused communication

strategy for the Art Gallery of Ontario’s Frank

Gehry expansion that included a concise

visual identity and language. The “New Art.

New Building. New Ideas. New Future.” tagline

became the message armature clarifying

goals and targets. For its most ambitious and

transformative project ever, the AGO exceeded

it’s capital campaign goal by $25 million in

reaching their final total of $280 million.

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