We delivered a focused communication
strategy for the Art Gallery of Ontario’s Frank
Gehry expansion that included a concise
visual identity and language. The “New Art.
New Building. New Ideas. New Future.” tagline
became the message armature clarifying
goals and targets. For its most ambitious and
transformative project ever, the AGO exceeded
it’s capital campaign goal by $25 million in
reaching their final total of $280 million.