We developed the Capitalize for Kids Brand across all touchpoints. Capitalize for Kids organizes, facilitates and hosts a highly successful investors’ conference in Toronto. All proceeds go to benefit Sick Kids Hospital. By providing North America’s leading money managers with a platform to present their ideas to 500 qualified institutional investors and capital allocators, C4K creates a valuable win/win formula and forum for relationship building, business exchange, and philanthropy.
While at the conference, attendees benefit from an exclusive networking opportunity. No comparable event offers such an intimate gathering of prominent money managers and capital allocators in Canada. Investors gain from the money managers‘ presentations and immediately follow–up with meetings as desired. C4K facilitates this networking opportunity by establishing meeting rooms and schedules.
Simultaneously, all involved give generously, by having 100% of their admission fees donated to fund the highest-priority needs at the hospital for Sick Children Centre for Brain and Mental Health.
In their community, however, the Capitalize for Kids brand was unclear and inconsistent. We developed core meanings, brand strategy, value proposition, brand creative, tagline, key messages, an “at a glance” page, visual identity, website, print and promotional materials.
The area where C4K can most powerfully differentiate is in the fully integrated experience of the two days at the conference. This requires a comprehensive approach and precise execution (people, place, electric atmosphere, with “celebrity” presenters and luxury lifestyle brand sponsorship). This is hard to replicate. Beyond digital and print promotions, the conference allows all C4K stakeholders the opportunity to become fully immersed in a full environment that must be entirely “curated” by C4K. This means full consideration must be given to all conference details from food and wine to décor, staging and gifts.
© KerrSmith Design 2023
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