2D & 3D Design: Product Design

Paderno

Client

Canadian Tire

Scope of Work

Research
Competitive Review
Customer Journey Map
Interviews
Survey
Report with Recommendations
Material Research
3D Design
2D Design
Interaction
Visual Brand Language - Style Guide
Prototypes
Production Management
Marketing Brochure

KerrSmith worked closely with the internal design team at Canadian Tire to create a full Visual Brand Language (VBL) strategy for the relaunch of iconic Canadian brand Paderno. Our work included extensive market assessment, ergonomic functional exploration, ethnographic research, form development, material palette creation, user experience modeling and detailed design of hand tools, cutlery, cookware, bakeware and over 10 electronic appliances.

As well as the specifics of product design, our comprehensive VBL also included brand strategy, brand story, brand essence, graphics, typography and a fulsome competitive review.

Our appliance design included all aspects of user experience including user interface design, sequence planning, programming guidance, icon development and design of all controls and displays.

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