Fabco Custom Inc.
KerrSmith worked closely with the internal design team at Canadian Tire to create a full Visual Brand Language (VBL) strategy for the relaunch of iconic Canadian brand Paderno. Our work included extensive market assessment, ergonomic functional exploration, ethnographic research, form development, material palette creation, user experience modeling and detailed design of hand tools, cutlery, cookware, bakeware and over 10 electronic appliances.
As well as the specifics of product design, our comprehensive VBL also included brand strategy, brand story, brand essence, graphics, typography and a fulsome competitive review.
Our appliance design included all aspects of user experience including user interface design, sequence planning, programming guidance, icon development and design of all controls and displays.
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