DESIGN

Cuisipro

Client

Cuisipro

Scope of Work

Research
Literature Review
Ethnographic Research
Interviews
Material Research
3D Design
2D Design
Prototypes
Production Management
Visual Identity/Logo
Packaging
Brand Standards
Stationery
POP
Booth Design
Packaging
Catalogues
Website
Marketing Brochure
Sales Presentations
Advertising

We developed a comprehensive product strategy, visual identity program, packaging systems, and various communications and event materials for this premium quality international kitchen tool manufacturer.

Cuisipro built a brand as a highly regarded kitchenware company recognized for creating durable, innovative cooking and baking tools that blend advanced technology with ergonomic functionality and beautiful style. We designed the products to feature high-quality materials, and thoughtful engineering to reduce kitchen fatigue, maximize prep efficiency, and safeguard cookware.

The Cuisipro patented Locking Tongs are known for their push/pull shutting mechanism. Users can effortlessly push the end loop in to unlock the arms with a single hand or pull it out to close and lock them for slim drawer storage. In 2001, Cuisipro launched the market's first patented Silicone-wrapped Wire Whisks. They are heat-resistant up to high temperatures and safe to mix directly in non-stick or ceramic pans without leaving scratches. Designed with comfortable, ergonomic handles that are naturally heat- and rust-resistant. The Cuisipro Measuring Cups and Spoons are baker-precise and easily allow dipping into narrow spice containers and jars. They feature a uniquely slim oval nesting profile and counter-stable curved handles that prevent tipping.

Branding & Product Design

F is for Foresight

KerrSmith Design
550 Queen St. East, Unit 335
Toronto, ON M5A 1V2
416-703-5377