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2D & 3D Design: Signage

Signage and Wayfinding


Greenrock Properties

Scope of Work

  • Design and Production Management

  • Trailblazing Signs

  • Wayfinding

  • Door Signs

  • Reception Signs

  • Beacon Signs

We worked with Kohn Shnier Architects to create beacon signage for the extensive renovations of these 2 sets of mid-century apartment buildings operated by Greenrock Property Management. The sites at Davisville Village and Village Green in Toronto were generously landscaped and verdant. Built 60 years ago in large, landscaped grounds, the buildings required signs to stand out both for vehicular traffic and pedestrians. We studied the tree-lined pathways, “desire paths”, multiple entrances, sight lines and parking entrances to identify ideal locations for the signs.

In a tribute to the simple forms and the rectilinear volumes of the buildings we perched bright green lightboxes on top of solid dark bases. Large back-lit street numbers are supported by the full address punched out of the base below.

The light boxes were angled off the bases. The angle means that the signs are more legible. A sign front that is parallel to the street is only visible from directly across from the building. A perpendicular sign is only visible from down the street. The angle means the sign is visible at all times and from different sight lines.

We established the broad design vision. We researched signage types, materials, and fabrication methods and developed a material palette appropriate to the architecture and budget. We designed trailblazing signs, wayfinding, door signs, reception signs and beacon signage.

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© KerrSmith Design 2023

550 Queen St. East, Unit 335
Toronto, ON M5A 1V2