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2D & 3D Design: Signage

Richmond Adelaide Centre


Oxford Properties

Scope of Work

  • Research
  • Concept
  • Visual Identity
  • Brand Strategy
  • Signage
  • Hoarding
  • Communications Plan
  • Sales Brochure

Signage and rebranding for a major architectural renovation.

We renamed and rebranded the Richmond Adelaide Centre in the core of downtown Toronto. Oxford Properties wanted a distinct signage system that would unify the 5 buildings as part of the $350 million architectural renovation.

We identified the architectural legacy of 111 Richmond – designed by early Modernist Peter Dickinson and created the narrative and marketing materials that secured Google as the tenant.

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© KerrSmith Design 2023

550 Queen St. East, Unit 335
Toronto, ON M5A 1V2