We renamed and rebranded the Richmond Adelaide Centre in the core of downtown Toronto. Oxford Properties wanted a distinct signage system that would unify the 5 buildings as part of the $350 million architectural renovation.
We identified the architectural legacy of 111 Richmond – designed by early Modernist Peter Dickinson and created the narrative and marketing materials that secured Google as the tenant.
© KerrSmith Design 2023
550 Queen St. East, Unit 335
Toronto, ON M5A 1V2