2D & 3D Design: Environmental Design

77 Bloor West Branch

Client

TD Bank

Scope of Work

Research
Literature Review
Brand Messaging
Murals
Window Graphics
Signage

We worked with Bortolotto Architects to design the environmental graphics for this premier flagship branch of the TD bank in central Toronto. The scope included exterior graphics, gateway signage, ATM privacy screens, office windows, image research and art strategy, digital migration signage and the welcome and menu boards.

We researched best international practice, understood the new TD brand amplification strategy, created a number of concept options and finalized our nostalgic design vision for “Heart of Yorkville”, that celebrates the late 1960s coffee-house culture of local bars and clubs that featured Joni Mitchell, Neil Young and Gordon Lightfoot. We clarified project goals, planned, implemented and navigated all components through production and installation.