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2D & 3D Design: Environmental Design

77 Bloor West Branch


TD Bank

Scope of Work

  • Research
  • Literature Review
  • Brand Messaging
  • Murals
  • Window Graphics
  • Signage

We worked with Bortolotto Architects to design the environmental graphics for this premier flagship branch of the TD bank in central Toronto. The scope included exterior graphics, gateway signage, ATM privacy screens, office windows, image research and art strategy, digital migration signage and the welcome and menu boards.

We researched best international practice, understood the new TD brand amplification strategy, created a number of concept options and finalized our nostalgic design vision for “Heart of Yorkville”, that celebrates the late 1960s coffee-house culture of local bars and clubs that featured Joni Mitchell, Neil Young and Gordon Lightfoot. We clarified project goals, planned, implemented and navigated all components through production and installation.

Exterior Graphics

KSD_TD Bank CS template

Welcome Sign Sketches

KSD_TD Bank CS template2
KSD_TD Bank CS template3

Office Privacy Screens and Photography Concepts

KSD_TD Bank CS template4
KSD_TD Bank CS template5

ATM Screens

KSD_TD Bank CS template6
KSD_TD Bank CS template7

© KerrSmith Design 2023

550 Queen St. East, Unit 335
Toronto, ON M5A 1V2