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2D DESIGN: COMMUNICATION DESIGN

Upper Canada College

Fundraising Brand Campaign & Materials

Scope of work

• Brand strategy
• Art direction of photography
• Brochure design
• Copy writing
• Campaign name and wordmark

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Upper Canada College is Canada’s leading independent boys’ school. In order to maintain a position of pre-eminence, UCC embarked on a massive fundraising campaign. Entitled “ Think Ahead”, a trio of priorities anchored the campaign: scholarships, boarding and facilities. The cornerstone of the campaign was to establish a sector-leading, needs-based financial assistance program. UCC is committed to ensuring 20% of students receive financial assistance and that students reflect diversity and a range of perspectives and backgrounds.

To maintain UCC’s relevance, we designed, articulated and created a communication system for this ambitious undertaking.

The campaign was an unprecedented success. UCC surpassed their $100 million goal.

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